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Requirements

REQUIREMENTS FOR ADVERTISING

Insert advertising is easy when you have someone to create the ad for you, included in the ad price!
(If you haven’t read about the advantages of this unique way to advertise, click on about advertising.)

All you need to do is provide us with the information, artwork, or photos you wish to use and we’ll do the rest. If you need a photo and don’t have one, just send us the product and we’ll take care of that too.

Composition of the ad is also included as part of the cost. A color proof of your ad is sent to you for approval prior to publishing. You can change the ad every time you renew the advertising agreement if you wish. There is a minimum 3-issue commitment. Click here for a copy of the advertising agreement.

The insert ad printed on both sides of a 5-12/”x 8-1/2" card stock. The front is printed in color and the back is black/white. We recommend that you display your product or message in color on one side and list your products, order form, or business reply form on the other. For samples to inspect the quality of insert ad cards already printed, contact us.

When compared to the same size, one time, full color ad rate of a common trade magazine, Blacksmith’s Journal advertising is 20% less expensive (based on % of subscribers for each publication) and you get what we call “half life” extended advertising --additional exposure at trade shows, inside order shipments to customers other than our subscribers, and web site link. Click on our advertising rates and deadlines to find out more.

Advertising must be for a product or service that is related to the interest of our readers and general customers. If you need to get a better idea about the general demographics of our customers, just contact us. We reserve the right to reject advertising requests based on appropriateness.

We think you’ll find that insert advertising is more effective than magazine advertising and less costly than direct mail. Blacksmith’s Journal subscribers and customers are sure to appreciate what you have to offer.