REQUIREMENTS FOR ADVERTISING
Insert advertising is easy when you have someone to create the ad for you,
included in the ad price!
(If you haven’t read about the advantages of this unique way to advertise,
click on about advertising.)
All you need to do is provide us with the information, artwork, or photos
you wish to use and we’ll do the rest. If you need a photo and don’t
have one, just send us the product and we’ll take care of that too.
Composition of the ad is also included as part of the cost. A color proof
of your ad is sent to you for approval prior to publishing. You can change
the ad every time you renew the advertising agreement if you wish. There is
a minimum 3-issue commitment. Click here for a copy of the advertising
The insert ad printed on both sides of a 5-12/”x 8-1/2" card stock.
The front is printed in color and the back is black/white. We recommend that
you display your product or message in color on one side and list your products,
order form, or business reply form on the other. For samples to inspect the
quality of insert ad cards already printed, contact us.
When compared to the same size, one time, full color ad rate of a common trade
magazine, Blacksmith’s Journal advertising is 20% less expensive (based
on % of subscribers for each publication) and you get what we call “half
life” extended advertising --additional exposure at trade shows, inside
order shipments to customers other than our subscribers, and web site link.
Click on our advertising rates and deadlines to find out more.
Advertising must be for a product or service that is related to the interest
of our readers and general customers. If you need to get a better idea about
the general demographics of our customers, just contact
us. We reserve the
right to reject advertising requests based on appropriateness.
We think you’ll find that insert advertising is more effective than
magazine advertising and less costly than direct mail. Blacksmith’s Journal
subscribers and customers are sure to appreciate what you have to offer.